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| "My Second Subaru" medallion plus outdoors sports link |
Subaru owners are known to be a loyal bunch (or a Loyale bunch!). In fact, the Japanese automaker is often said to appeal to a niche buyer. With a model line that contains an advanced all wheel drive system standard, Subarus are particularly popular with crowds from bad-weather states and with those who maintain an active, outdoors lifestyle.
In a clever marketing move, the company has started offering owners a vehicle medallion that states, “My X Subaru” where X is the ordinal number (i.e. third Subaru). Owners may also specify personalized links to the main decal. Links reflect various interests and lifestyles that compose the average Subaru-driving demographic.
The best part about the Subaru medallions? They’re free to vehicle owners and lessees; all that is needed is a valid VIN. I first discovered this offer through my latest copy of Drive Magazine. Subaru deserves recognition for customer relations/marketing efforts that continue to foster a sense of unity and loyalty around their unique product line.
Meanwhile, I ordered my free “Second Subaru” medallion and personalized it with the “Outdoor Sports” link. By furnishing my VIN, the medallion was free of charges, including postage. The package arrived with application instructions and a mounting template to ensure a straight fit. Check out all the badges and graphics offered on badgeofownership.com.
At a time when many automakers are struggling, Subaru is posting record-breaking gains in sales. As the niche product becomes more mainstream, Subaru has a lot of opportunity to continue realizing sales gains. With clever marketing efforts like the owner medallions, an already-loyal following, and a strong brand image, this is one automaker that may be a success story in the near future.
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